A series of campaigns that celebrate the unexpected flavours of Kopparberg Cider. As part of the ‘Happens Here’ creative platform, the flavours inspired a series of magical ‘happenings’ in the Kopparberg forest – helping to establish Kopparberg as a place of intrigue and adventure. The first installment featured elderflower beards and cloudberry hair, inspired by the 'Eclectic Range' flavours.
The campaign culminated in a flower stall at Kopparberg's Urban Forest festival where people could create their own flower beards.