HOUSE OF FRASER - CAMBRIDGE CINDERELLAS
Photographer: Jonjo Borrill
Creatives: Alex Delaney & Anna Carpen
Tasked with driving footfall into the new House of Fraser Click & Collect store,
23 single shoes were hidden around Cambridge. With the help of clues released on
social media, locals were challenged to find the shoes and return them to the new store
to win a pair in their size.