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    HOUSE OF FRASER - CAMBRIDGE CINDERELLAS

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    Photographer: Jonjo Borrill

    Creatives: Alex Delaney & Anna Carpen

    Tasked with driving footfall into the new House of Fraser Click & Collect store,
    23 single shoes were hidden around Cambridge. With the help of clues released on
    social media, locals were challenged to find the shoes and return them to the new store
    to win a pair in their size.